Market Insight Manager

Job Description

Job Category :Sales / Marketing
Location : Preston Campus, University of Central Lancashire
Start Date : Immediate Start
Start Time : 08:45
End Time : 17:15
Salary: £17.64

1. Design, manage, develop and facilitate market and customer insight activity for the University.
2. Undertake analysis and interpretation of primary and secondary research (qualitative and quantitative) to provide insight on market position, competitor activity, and customer needs or behaviours.
3. Undertake collection of quantitative data using methods such as surveys, as required.
4. Undertake collection of qualitative data using methods such as focus groups, in-depth interviews, online communities and other appropriate tools, as required.
5. To undertake statistical analysis of primary and secondary data to provide insight, and forecasting into future trends.
6. Present findings in-person or virtually to relevant teams across the University, proactively seeking opportunities to communicate results as appropriate.
7. Manage datasets and insight in such a way as to ensure careful regard for GDPR and ease of use to inform a range of university initiatives.
8. Assist in the development of visually engaging and insightful dashboards as a means of communicating insight findings, and to promote their use across the University.
9. Produce reports on findings for a range of audiences to inform and influence, in formats appropriate to relevant stakeholders, groups and committees.
10. To keep up-to-date with Market Research changes and developments in order to adopt and trial new practices to support student recruitment, course portfolio development and brand awareness.
11. Commission and manage research, working with relevant external agencies and internal stakeholders, as required.
12. Provide analysis to inform the University’s portfolio review and course approval process.
13. Work proactively with other staff in Marketing as and when appropriate.
14. To undertake any other duties relevant to the role as determined by the Head of Market Insight.

(Experience)
Experience of planning and conducting broad based quantitative and qualitative market insight activity / market research assignments Part of that experience having been gained in a commercial service sector market, and with a wide range of customer demographic types
Experience of identifying and sourcing secondary data
Experience of working with large databases of quantitative and qualitative information e.g. customer profiling systems and market research packages
Experience of presenting research results, drawing conclusions and making recommendations
Experience of conducting face to face and/or online focus groups and in-depth interviews
Experience of working with customer database reporting and data extraction tools
Experience of creating Tableau dashboards
Experience of working in the Higher Education sector

(Qualifications )
A good honours degree or equivalent with a substantial quantitative element or significant relevant professional experience
Statistical or relevant research based postgraduate or professional qualification.
Membership of a relevant professional body